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Intellectual Property Protection Grants Are Back!
Anton Polikarpov | 18 September, 2024
Intellectual Property Protection Grants Are Back!

Starting from September 16, 2024, businesses can once again benefit from the EU’s Ideas Powered for Business SME Fund, which offers grants to reimburse expenses related to the registration of intellectual property rights. This is an excellent opportunity for small and medium-sized enterprises (SMEs) to reduce the costs of protecting their ideas and brands. What […]

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Copyright vs. trademark: how to protect rights to characters more effectively
Anton Polikarpov | 24 May, 2024
Copyright vs. trademark: how to protect rights to characters more effectively

Over the years, cinema, television and literature have given us many favourite characters that we can recognize just by one of their phrases or characteristic images. Undoubtedly, such intellectual property requires proper legal protection. That is why today we will follow the “life path” of a character: from his birth to his death (of course, […]

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Why is proper rebranding important?
Alina Nikolyuk | 1 November, 2023
Why is proper rebranding important?

Introduction You’ve probably seen it happen many times, when a well-known company suddenly decides it’s time for a change and completely revamps its image. Today, we’re going to figure out what motivates companies to change their beloved names and logos, and how to do it right so as not to lose consumer favor. What is […]

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5 хвилин
Trademark parody
Anastasiia Shevchuk | 11 October, 2023
Trademark parody

If it’s a parody, it’s a good one… What do you know about parodies? It’s a comedic satirical genre, but not only that. For well-known brands, parodies can be an Achilles’ heel, as they can easily cross the line from a good joke to an infringement of intellectual property rights. Differentiating between plagiarism and parody […]

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